More and more of the people who contact me about quitting are not smokers at all. They are vapers, and many of them say the same thing: they thought vaping would be the easy habit to drop, and it has turned out to be harder than cigarettes ever were. If that sounds familiar, this article explains why quitting vaping is so difficult, why willpower alone rarely holds, and how hypnotherapy works with the part of the mind that keeps you reaching for the device.
How Common Is Vaping in London and the UK?
According to Action on Smoking and Health (ASH), around one in ten adults in Great Britain now vape, roughly 5.5 million people. Most are current or former smokers, but a growing number have never smoked a cigarette. In London, vaping is part of everyday life: outside offices in the City, on the walk to the Tube, on a night out. That visibility is one reason it can feel so hard to step away from.
If you originally switched from cigarettes, that switch was a genuinely good decision. The NHS is clear that vaping is far less harmful than smoking, although it is not risk-free. Wanting to move on from vaping as well is an equally reasonable goal, and many of my clients describe it as the final step in a process they started years ago.

Why Is Vaping So Hard to Quit?
In clinical practice, I see the same four factors come up again and again.
There is no natural stopping point. A cigarette has a beginning and an end. You light it, you finish it, and there is a gap before the next one. A vape has no such boundaries. Many clients tell me they take a puff every few minutes throughout the day without really noticing, which means the brain is receiving small, frequent doses of nicotine and reinforcement from morning until night. The habit becomes woven into almost every moment rather than a handful of breaks.
Nicotine salts deliver more, more smoothly. Many modern vapes use nicotine salts, which allow higher concentrations of nicotine to be inhaled without the harshness that would otherwise put people off. The result is efficient nicotine delivery that the brain quickly learns to expect.
It is always within reach. A vape sits in a pocket or on a desk. You can use it indoors, in the car, at your laptop. That constant availability means the device becomes attached to a huge number of cues: finishing an email, waiting for the kettle, scrolling your phone, feeling a flicker of stress. Each of those cues becomes a trigger.
It has become a way of regulating emotion. This is the factor I work with most. Over time, the vape stops being about nicotine alone and becomes the way someone manages boredom, restlessness, anxiety or pressure at work. When the device is taken away, the underlying feeling is still there, and without a new way of meeting it, the pull back towards the vape is strong.
Why Willpower Alone Rarely Holds
Most people who come to see me have already tried to quit several times. They have hidden the vape in a drawer, switched to lower strengths, set a date, told their partner. They usually manage a few days, sometimes a few weeks, and then a stressful afternoon or a social evening brings them straight back.
This is not a character flaw. The decision to quit is made by the conscious, reasoning mind, but the habit is run by automatic, subconscious processes that learned to link the vape with relief. When those two parts of the mind disagree, the automatic part tends to win, especially when you are tired, stressed or distracted. Lasting change comes from updating the automatic associations themselves, not from trying to overpower them every hour of the day.
How Hypnotherapy Helps You Quit Vaping
Hypnosis is a state of focused attention and reduced peripheral awareness in which the mind becomes more responsive to suggestion. It is not sleep, and you remain aware and in control throughout. You can read more about how hypnotherapy works here. Using an Ericksonian approach, my work with vapers usually focuses on three areas.
Mapping and loosening your personal triggers. Before any hypnosis begins, we look closely at when and why you reach for the vape. For one person it is the commute and the laptop; for another it is evenings and alcohol. In trance, suggestion and imagery are used to separate those moments from the urge, so that finishing a meeting or boiling the kettle no longer automatically means reaching into your pocket.
Replacing the emotional job the vape was doing. If the vape has become your way of settling stress or restlessness, removing it leaves a gap. Hypnotherapy helps build calmer, more automatic responses to those feelings, so the nervous system has another route to relief. This overlaps closely with the work I do with clients experiencing burnout and work-related anxiety.
Rehearsing yourself as a non-vaper. Many people still see themselves as “a vaper who is trying not to vape”. In hypnosis, we rehearse the situations you find hardest, a Friday night out, a deadline, a long train journey, and experience them as someone for whom vaping simply is not part of the picture. That shift in identity is often what makes change feel natural rather than effortful.
Many clients notice a clear shift within two to four sessions, and I also provide a recording to use between sessions to reinforce the work. You can find full details of my quit vaping hypnotherapy in London on the dedicated treatment page.
What the Evidence Says
I think it is important to be honest about the research. Most studies of hypnotherapy for nicotine dependence have looked at smoking rather than vaping, and a Cochrane review of hypnotherapy for smoking cessation concluded that there was not yet enough high-quality evidence to show whether it works better than other approaches. Research specific to vaping is still in its early stages.
What hypnotherapy offers is a structured way of working with the habit, trigger and emotional side of dependence, which is the part many people find hardest. It combines well with other support, and there is no reason to choose one over the other. If you would like nicotine replacement or behavioural support alongside our sessions, your GP or local NHS stop smoking service is a good place to start.
If You Switched From Smoking, Protect That Progress
One point matters above everything else: if you vape because you gave up cigarettes, going back to smoking would be a step backwards. Quitting vaping should never mean returning to tobacco. If you ever feel yourself heading that way, pause and seek support. Part of our work together is making sure the old smoking pattern stays firmly in the past as well.
In Person in London or Online
Sessions are available in person at 364 City Road, London EC1V 2PY, a short walk from Angel and Old Street stations and convenient for anyone working in the City, Shoreditch or King’s Cross. I also offer online hypnotherapy for clients elsewhere in London, the rest of the UK and abroad. Because the work relies on voice, pacing and language, it translates well to video sessions.
Frequently Asked Questions
Is vaping harder to quit than smoking? Many people find it is. Because a vape can be used almost anywhere and has no natural end point, it tends to become linked to far more daily moments than cigarettes ever were, which gives the habit more triggers to hang on to.
How many hypnotherapy sessions will I need to stop vaping? Every client is different, but many notice a meaningful change within two to four sessions. If you would like to know more, I have written about how many hypnotherapy sessions people usually need.
Should I cut down my nicotine strength first? Some people prefer to reduce gradually and others prefer to stop on a set date. Both can work, and we can plan the approach that suits you during your free consultation. If you are using nicotine replacement, your GP or pharmacist can advise on that side.
Will I still get cravings after hypnotherapy? Some cravings are normal in the early days, particularly as your body adjusts to less nicotine. The aim of hypnotherapy is to make them less frequent, less intense and easier to let pass without acting on them.
Does online hypnotherapy work for quitting vaping? Yes. Many of my clients work with me online, and the process is the same as in person.
Taking the Next Step
If your vape has quietly become part of every hour of your day and you are ready to put it down for good, you do not have to rely on willpower alone. I offer a free initial consultation with no obligation to proceed. You can reach me at 020 7101 3284 or book your consultation here.
References
Action on Smoking and Health (ASH). Use of vapes and other novel tobacco and nicotine products among adults in Great Britain. ash.org.uk
NHS Better Health. Vaping to quit smoking. nhs.uk/better-health/quit-smoking
Barnes, J., McRobbie, H., Dong, C. Y., Walker, N. & Hartmann-Boyce, J. (2019). Hypnotherapy for smoking cessation. Cochrane Database of Systematic Reviews, Issue 6, CD001008.
Elkins, G., Barabasz, A., Council, J. & Spiegel, D. (2015). Advancing Research and Practice: The Revised APA Division 30 Definition of Hypnosis. International Journal of Clinical and Experimental Hypnosis, 63(1), 1-9.







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